Eye Universe: From Virtual Events to Metaverse Solutions Case Study
Eye Egypt is a 360 advertising agency founded in 2012, with its headquarters in Cairo, Egypt. The company has clients from all across the world, especially from Africa and the Middle East, and provides marketing solutions for its customers right from the concept stage and all the way to the launch. Notable clients include Pfizer, Abbott Laboratories, Johnson & Johnson and Astrazeneca.
Before joining forces with MootUp the company already offered virtual events using 2D solutions and usually as a small part of the business. The pandemic accelerated the volume and diversity of clients that needed a better, more engaging solution. The organization realized that it required a versatile, immersive, virtual platform.
The Objectives
3D visualization of digital events in which attendees can move freely in a 3D environment
We wanted direct access to the event without downloading any apps
The ability to prominently display the clients branding, and just as importantly the sponsors.
The platform must provide opportunities and features for high levels of engagement as well as fast-paced
MootUp Solutions
MootUp is the first in-browser 3D immersive platform that doesn’t require an app download.
The ability to create fully immersive 3D spaces and interlink them to a virtual world ready for the metaverse
Spaces and virtual worlds can be fully customized and branded
Freely explore and interact with the 3D environments, interactive objects and other participants
Network and connect in a natural way with real time audio, private audio zones, breakout rooms and interactive gamified experience
AI chatbots for always on guides and event staff
The Results
Like all visionaries, Eye Universe is benefiting from embracing the future today. They evolved from simple 2D online events to building a solution for the events on the metaverse. A solution that allows them to bring in more value for their clients.
The agency provides clients with a virtual platform through which they can engage and collaborate with others using the real time audio and video features, opportunities to network in a natural way using avatars they can fully customize with lifelike gestures. Versatility of presentation options such as sharing from your computer screen, or brainstorming using a whiteboard, offer increased efficiency and user retention.
The solution Eye Universe created using the MootUp platform is used to host in-house training sessions, virtual meetings for remote working or external seminars and even product launches, proving once more that metaverse events are here to stay.
%
Attendees interacted with other participants
%
Attendees visited all the spaces in the virtual world
%
Attendees who provided feedback gave 5/5 stars
Features that made the event a success
Access from any device
Join via desktop, laptop, chromebook, tablet, mobile, immersive VR and dial-in by phone.
VR/AR support includes iPhone Cardboard, Samsung Gear VR, Google Daydream, View/Lenovo Mirage Solo, Oculus Go/Quest/Rift, HTC Vive/Focus, Microsoft Mixed Reality/Hololens, Magic Leap One, Nreal, Pico, Valve Index
Instant audience access
Just share a link, participants can join in seconds. Supports all browsers and devices.
- No apps
- No downloads
- No installation
- No IT approval
Video Avatars & 360 Environments
3D avatars not your style? Video avatars can move and interact with the environments just like 3D avatars, it’s your choice.
Use 360 images or video backgrounds for your virtual meeting, whether it’s your office, factory visit or a fun travel destination.
3D Models
Import any 3D model into your meeting room.
- Product visualization
- 3D design
- Product training
- Sales demonstrations
Easy Navigation
Responsive design enables easy access on any device. Touch screen, mouse & keyboard or VR/AR
- Spawn points
- Navigation markers
- Free Teleport
- VR Hand Controllers
Third Person or Immersive
Click the goggles icon to switch from third person to first person view, or launch life size immersion in your VR/AR headset.
Mobile Magic Window
Immersive mode on mobile creates a magic window into your 3D meeting.
1000+ Gestures
Express yourself with over 1000 gestures, facial expressions and poses on mobile, tablet, laptop & desktop. Shake your head or wave your arms around in VR, real-life head & hand tracking is shared too.
Participants List
See who’s attending. Add to your contacts, read their profile, whisper or moderate users.
Lasers
Each attendee has their own uniquely colored laser pointer for drawing attention to presentations or items in the space.
Private Messaging
Whisper to your colleagues or friends in the same space or across spaces in a multi-room event.
Shared Whiteboard
Each attendee can contribute to whiteboards in a space.
Bring your events to the Metaverse
If you are looking for a spectacular product launch that stands out from the crowd where participants can be immersed in the vivid world of your product and brand? We can help!
And we’d love to prove it by helping you build a one-of-a-kind metaverse event!